Unreadable book campaign redesigns Dan Brown and Angie Thomas Covers to promote adult wisdom • Good Non Profit

0
28

<div _ngcontent-c14 = "" innerhtml = "

This year's Literacy Partners Unreadable Book Campaign redesigned iconic images on bestsellers from Ashton Applewhite, Dan Brown, Angie Thomas and nine other authors to raise awareness and funding for adult illiteracy.Literacy Partners and The & Partnership

New York nonprofit organization Literacy Partners has unveiled its 2019 Unreadable Book campaign, designed to raise awareness of adult illiteracy by displaying a dozen popular books with new dust covers with titles, author names, blurbs and all other distorted text. In their campaign, Tare chair rocks Ashton becomes Applewhite Thi Rhiac Orcsk, The Da Vinci code by Dan Brown The Ad Viicn Oced, The Hate You Give by Angie Thomas It Ahet U Evig and choose Oprah & # 39; s Book Club An American marriage by Tayari Jones After Anreicam Mgeriaar.

Now, in its second year, the unreadable book campaign developed by Literacy Partners and its creative agency The & Partnership takes these well-known book covers and scrambles the text to give those who can read what it's like not being able to decipher the words. According to the organization, one in five adults have difficulty reading.

Best-selling books with coded text are part of the Non-Profit 2019 Unread Books campaign by Literacy Partners.Literacy Partners and The & Partnership

Other titles that are part of the twelve books in this year's campaign include Fruit of The Drunken Tree by Ingrid Roja Contreras, Chaos by Patricia Cornwell, The War of The Roses by Warren Adler, Secrets of Cavendon by Barbara Taylor Bradford, Nobody can pronounce my name by Rakesh Satyal, The Undesirables by Mark Isaacs, Fall of Giants by Ken Follett, and People like us by Sayu Bhojwani.

The full set of the twelve unreadable books can be seen on Friday, March 15 through Monday, March 18 at the New York City bookshops McNally Jackson in Williamsburg, Brooklyn and The Mysterious Bookshop in Manhattan, and on display at Union Square with a Literacy Partners on March 17. A scannable barcode on the back of the books ensures donations.

When asked how the titles were chosen, Anthony Tassi, CEO of Literacy Partners, said in an interview: "We wanted to add bookcups that people would recognize in an instant because they are so familiar. We contacted bestsellers who are already Literacy Partners support and the response was very positive. "

Tassi explained that creating New Yorkers for this campaign is the primary goal of making New Yorkers aware of the reality of the problem. "Our goal is more to raise awareness of the problem of adult illiteracy and to engage people at every level they can do- $ 10, $ 20, or what do you have," Tassi said. "For us, a broad answer to this call for action is more important than hitting a specific dollar target in terms of fundraising."

Funded funds will support adult classes for absolute beginners, meaning that adults will read and write in the first, second or third grade. "We have a very structured approach to help people decode the written word and understand simple texts. We combine it with a narrative component to develop people's narrative skills and re-awaken their desire to tell their own story "It's all research-based and very effective," Tassi explained. Literacy Partners has taught more than 27,000 people to read since it was founded in 1975.

While the adult literacy rate in New York, where Literacy Partners operates, is improving, Tassi says that is not fast enough. "Low literacy and limited English ability are the biggest driving factors in the performance gap in young children,"Tassi told me. To this end, the organization is working on a two-generation model, focusing their efforts on low-income parents and immigrants from young children to prevent the transmission of illiteracy.

Rakesh Satyal, Senior Editor at Atria Books, author of Nobody can pronounce my name, whose unreadable books are about the title On Eon Nac Norpuoecn Ym Eman, said in an interview that his desire to work with the organization has its roots in his early life. "My mother taught language arts at an elementary school in Ohio for almost four decades, so I have always been particularly inspired by those who make it a personal mission to teach others to read," Satyal told me.

The unbeatable book campaign version of the novel Nobody can pronounce my name by Rakesh Satyal.Literacy Partners and The & Partnership

Asked what he hopes those who see the Unreadable Book displays will distance themselves from it, Satyal said,"I think one of the most important goals of writing is to empathize with others and create something that allows readers to see the world from the perspective of other people. This program visualises that process in a way that feels distinctive and moving."

">

This year's Unreadable Book Campaign by Literacy Partners redesigned the iconic images on the bestsellers of Ashton Applewhite, Dan Brown, Angie Thomas and nine other authors to raise awareness and funds regarding adult illiteracy. Literacy Partners and The & Partnership

New York nonprofit organization Literacy Partners has unveiled its 2019 Unreadable Book campaign, designed to raise awareness of adult illiteracy by displaying a dozen popular books with new dust covers with titles, author names, blurbs and all other distorted text. In their campaign, This chair Rocks from Ashton Applewhite Thi Rhiac Orcsk, The Da Vinci code by Dan Brown The Ad Viicn Oced, The Hate You Give by Angie Thomas It Ahet U Evig and choose Oprah & # 39; s Book Club An American marriage by Tayari Jones After Anreicam Mgeriaar.

Now, in its second year, the unreadable book campaign developed by Literacy Partners and its creative agency The & Partnership takes these well-known book covers and scrambles the text to give those who can read what it's like not being able to decipher the words. According to the organization, one in five adults have difficulty reading.

Best-selling books with scrambled text are part of the Non-Profit 2019 Unread Books campaign by Literacy Partners. Literacy Partners and The & Partnership

Other titles that are part of the twelve books in this year's campaign are Fruit of The Drunken Tree by Ingrid Roja Contreras, Chaos by Patricia Cornwell, The War of The Roses by Warren Adler, Secrets of Cavendon by Barbara Taylor Bradford, Nobody can pronounce my name by Rakesh Satyal, The Undesirables by Mark Isaacs, Fall of Giants by Ken Follett and People Like Us by Sayu Bhojwani .

The full set of the twelve unreadable books can be seen on Friday, March 15 through Monday, March 18 at the New York City McNally Jackson bookstores in Williamsburg, Brooklyn and The Mysterious Bookshop in Manhattan, and can be seen at Union Square with Literacy Partners are on March 17. A scannable barcode on the back of the books ensures donations.

When asked how the titles were chosen, Anthony Tassi, CEO of Literacy Partners, said in an interview: "We wanted to add bookcups that people would recognize in an instant because they are so familiar. We contacted bestsellers who are already Literacy Partners support and the response was very positive. "

Tassi explained that creating New Yorkers for this campaign is the primary goal of making New Yorkers aware of the reality of the problem. "Our goal is more to raise awareness of the problem of adult illiteracy and to engage people at every level they can do- $ 10, $ 20, or what do you have," Tassi said. "For us, a broad answer to this call for action is more important than hitting a specific dollar target in terms of fundraising."

Funded funds will support adult classes for absolute beginners, meaning that adults will read and write in the first, second or third grade. "We have a very structured approach to help people decode the written word and understand simple texts. We combine it with a narrative component to develop people's narrative skills and re-awaken their desire to tell their own story "It's all research-based and very effective," Tassi explained. Literacy Partners has taught more than 27,000 people to read since it was founded in 1975.

While the adult literacy rate in New York, where Literacy Partners operates, is improving, Tassi says that is not fast enough. "Low literacy and limited English language skills are the biggest driving factors in the performance gap in young children," Tassi told me. To this end, the organization is working on a two-generation model, focusing their efforts on low-income parents and young children immigrants to prevent the transmission of illiteracy.

Rakesh Satyal, Senior Editor at Atria Books, author of Nobody can pronounce my name, whose unreadable books are about the title On Eon Nac Norpuoecn Ym Eman, said in an interview that his desire to work with the organization has its roots in his early life. "My mother taught language courses at a primary school in Ohio for almost four decades, so I have always been particularly inspired by those who make it a personal mission to teach others to read," Satyal told me.

The unbeatable book campaign version of the novel Nobody can pronounce my name by Rakesh Satyal.Literacy Partners and The & Partnership

Asked what he hopes those who see the unreadable books will take away from it, Satyal said: "I think one of the most important goals of writing is to empathize with others and create something that will enable readers seeing the world from the perspective of other people. This program visualises that process in a way that feels distinctive and moving. "