Millionaire John Delaney's new fundraising strategy for 2020: send me money, I'll donate to a charity • cnbc.com

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John Delaney does not need donations. But he needs donors.

The former Maryland congressman, a candidate for the Democratic presidential nomination, will personally donate $ 2 to charity for every new donor who contributes to his campaign, according to a statement. ad posted online Thursday.

His campaign stated that this unusual arrangement is designed to adhere to a rule established by the Democratic National Committee that cycle, which requires that candidates have 65,000 donors from 20 states to participate in official debates. Candidates can also qualify for the debates by obtaining support of 1% or more in at least three ballots.

This agreement highlights the rush of small donors this cycle, which has been marked by the widespread rejection of high-capital groups and large corporations.

Although candidates such as Vermont Senator Bernie Sanders and former Texas Representative Beto O. Rourke have proved that they are capable of attracting huge sums of money from a large number of core donors, Mr. Delaney has so far conducted a campaign largely funded by himself.

according to recordings available from the Federal Electoral Commission, Delaney lent or contributed more than $ 4.5 million to his own campaign. Delaney, which co-founded two publicly traded companies, is estimated at more than $ 90 million, according to a 2018 Convention wealth report produced by Roll Call.

The Delaney campaign said the contributions would go to one of 11 pre-screened organizations, including Planned Parenthood, the Environmental Defense Fund and the Campaign for Human Rights. The challenge Delaney Debate Challenge will apply to 100,000 new donors, according to the campaign.

"This prevents the media and the DNC from choosing your 2020 Democratic candidate for you," Delaney wrote in a message posted on Twitter.

(This tweet said that Delaney would donate $ 2 for every dollar from a new donor.A Delaney spokeswoman said Delaney would donate $ 2 to a charity, regardless of the donor.)

Delaney tweet

Up to now, Delaney has invested heavily in a strategy that seems to rely on a surprise performance in Iowa, where his campaign is very present. Delaney, who announced his campaign in 2017, has announced plans for six offices in the state.

Although it is still early in the race, the considerable expenses of Delaney have so far not had a noticeable impact on national polls. In a recent survey Democrats and independents with a democratic tendency, Delaney was the favorite of zero percent of respondents.

The DNC did not immediately respond to a request for comment.