Panera Bread closes its last restaurant on Feb. 15 where you can pay, which is located in Boston.
The step was taken after the non-profit restaurant concept of the company became unfeasible. On Tuesday, Eater reported that none of the five locations of the restaurant maintained itself.
What are the details?
The program, Panera Cares, was originally created to provide food to low-income people nine years ago. The concept was a pay-what-will-and-business-business model in which guests who visited the restaurant could eat for a donation.
In 2010, Ron Shaich – the founder and former CEO of the company – said that the purpose of the program is a & # 39; test of humanity & # 39; used to be.
"Would people pay for it?" he asked during a TEDxStLouis lecture. "Would people come in and appreciate it?"
The answer was apparently "no", because here we are less than a decade later, without the franchises of Panera Cares in black.
The outlet also reported that many of the locations during the nine-year run of the project & # 39; harassed & # 39; were by homeless people and students who ate without donating. Because of the & # 39; crowd & # 39; one location had to limit the meals of his homeless to a few per week.
"The Portland-based Panera Cares reportedly only earns 60 to 70 percent of the total cost," Eater & # 39; s Brenna Houck wrote. "The losses were attributed to students who have harassed the restaurant & # 39; and have eaten without paying, as well as homeless guests who visited the restaurant for every meal of the week.The location eventually limited the homeless to & # 39 a few meals a week & # 39 ;. "
Eventually, Panera Cares was apparently exhausted by the lack of response to the socialist experiment and began to sour the restaurant atmosphere, according to Houck.
"Patroons reported security staff who walked around the entrance and" eye-catching customers "," wrote Houck. "People working with high-risk residents described incidents where they were rudely betrayed by managers for" abuse of the system & # 39 ;. "
"Others," adds Houck, "described situations where visitors who tried to participate in the" pay-as-you-can-system "were embarrassed because they could not afford the proposed amount."
What did the company say?
Panera Bread said in a statement to Bloomberg: "Despite our commitment to this mission, it has become clear that the continued operation of the Boston Panera Cares is no longer feasible." We are working with the current bakery-café staff who are affected. are through the conclusion of identify alternative jobs within Panera and Au Bon Pain. "
Shaich stepped down in 2017 as the CEO of the company and told the St. Louis Post-Dispatch in 2018 that "the nature of the economy did not make sense".