<div _ngcontent-c14 = "" innerhtml = "

Although many companies represent direct competition, there is actually enough potential value in forging business relationships with like-minded organizations. This can apply in particular to non-profit partnerships. Still, it may be difficult to know how you can find organizations that fit your own business ethos. And once you have found them, how is it about creating a working relationship that is equally good for both parties?

So, how can business development leaders identify successful nonprofits and work with them to build mutually beneficial relationships? How can you tell whether a non-profit organization is suitable for you and your company? Six members of Forbes Business Development Council answered these questions below.

Six professional development professionals offered tips for forging a successful non-profit partnership.All photo's thanks to individual members.

1. Look for a shared mission and a strong infrastructure

When you identify nonprofit organizations that you can collaborate with, you look for organizations with a shared common mission and with the infrastructure to help you achieve your goals. We have worked with the Salvation Army to donate office furniture. We wanted to give a product to a good cause, and the Salvation Army facilitates the donation of goods by both taking away from you and giving away the stuff. – Adam Mendler, Beverly Hills chairs

2. Make sure they have integrity and a well-defined brand

As someone who sits on several non-profit organizations, there is nothing else than a company that approaches a non-profit organization with the idea "are we fed up with this?" That is 100% for the company. Choose a non-profit organization that is tailored to the values ​​of your company one with integrity and a clearly defined brand. Then tell the story why you chose them (and look for your logo somewhere). – Justin Stanwix, Wonder Unit

3. Search for shared practical results

The key to effective contact with non-profit organizations is to find those with whom you share common and practical results. Avoid ideological organizations because they can address some of your customers, but insult and drive away some customers. Find moderate and motivated partners that are considered at best as a positive for your customers and in the worst case they are viewed indifferently. – Marty Wolske, Highway Equipment Company / new leader

4. Make sure you have the same goals

Recognize that non-profit organizations can be directly related to business development. Although charity is only necessary and valued for community investments, it is also easy to use the same business development goals. As a manufacturer of commercial office furniture, for example, we focus on investments for specific non-profit organizations and events that are directly related to the recognition of design and ongoing design education. – Lynn Metz, Haworth, Inc.

5. Make CSR your responsibility

Your company does not need a CSR team (CSR) to have an impact. The best leaders for business development identify opportunities and create strong relationships through strategic reach and sincere consideration. Look for non-profit organizations whose missions are geared to the industry you work in, related industries or values ​​that you have a passion for. The best partnerships need creative and responsive contacts to flourish. – Adam Van Bavel, ONeil Interactive

6. Aim for a positive social impact

In many industries there is a possibility to make a positive social impact within your own sector with profit and non-profit competitors. Giving best-practice workshops and setting up a mentorship program are ever-growing approaches to improving the quality of professionals, which is positive for everyone involved. – Beau Barnhart, Rescue One Financial

Forbes Business Development Council is a community for invitations to sales and biz-dev executives only.
Am I eligible?

">

Although many companies represent direct competition, there is actually enough potential value in forging business relationships with like-minded organizations. This can apply in particular to non-profit partnerships. Still, it may be difficult to know how you can find organizations that fit your own business ethos. And once you have found them, how is it about creating a working relationship that is equally good for both parties?

So, how can business development leaders identify successful nonprofits and work with them to build mutually beneficial relationships? How can you tell whether a non-profit organization is suitable for you and your company? Six members of Forbes Business Development Council have answered these questions below.

Six business development professionals have given tips for forging a successful non-profit partnership. All photos thanks to individual members.

1. Look for a shared mission and a strong infrastructure

When you identify nonprofit organizations that you can collaborate with, you look for organizations with a shared common mission and with the infrastructure to help you achieve your goals. We have worked with the Salvation Army to donate office furniture. We wanted to give a product to a good cause, and the Salvation Army facilitates the donation of goods by both taking away from you and giving away the stuff. – Adam Mendler, Beverly Hills Chairs

2. Make sure they have integrity and a well-defined brand

As someone who sits on several non-profit organizations, there is nothing else than a company that approaches a non-profit organization with the idea "are we fed up with this?" That is 100% for the company. Choose a non-profit organization that is aligned with the values ​​of your company – one with integrity and a clearly defined brand. Then tell the story why you chose them (and look for your logo somewhere). – Justin Stanwix, Wonder Unit

3. Search for shared practical results

The key to effective contact with non-profit organizations is to find those with whom you share common and practical results. Avoid ideological organizations because they can address some of your customers, but insult and drive away some customers. Find moderate and motivated partners that are considered at best as a positive for your customers and in the worst case they are viewed indifferently. – Marty Wolske, Highway Equipment Company / New Leader

4. Make sure you have the same goals

Recognize that non-profit organizations can be directly related to business development. Although charity is only necessary and valued for community investments, it is also easy to use the same business development goals. As a manufacturer of commercial office furniture, for example, we focus on investments for specific non-profit organizations and events that are directly related to the recognition of design and ongoing design education. – Lynn Metz, Haworth, Inc.

5. Make CSR your responsibility

Your company does not need a CSR team (CSR) to have an impact. The best leaders for business development identify opportunities and create strong relationships through strategic reach and sincere consideration. Look for non-profit organizations whose missions are geared to the industry you work in, related industries or values ​​that you have a passion for. The best partnerships need creative and responsive contacts to flourish. – Adam Van Bavel, ONeil Interactive

6. Aim for a positive social impact

In many industries there is a possibility to make a positive social impact within your own sector with profit and non-profit competitors. Giving best-practice workshops and setting up a mentorship program are ever-growing approaches to improving the quality of professionals, which is positive for everyone involved. – Beau Barnhart, Rescue One Financial