There is nothing strange about a technology company that defends its environmental awareness for an environmental group. That's what Apple did when it submits documentation on its green initiatives to the CDP (formerly known as the Carbon Disclosure Project), a UK-based non-profit organization that has become known for its ratings for large companies' environmental policies.
Apple has a lot to brag about when it comes to the green ways in which it drives its facilities and procures material for its products. But the company's materials for the CDP went further, endorsing the usefulness of the iPhone during the ecological emergencies that Apple apparently sees in the future.
"As people face harsh weather more often, we expect an increasing need for trust and preparedness in the areas of personal safety and well-being of loved ones," Apple said. Bloomberg. iDevices "can serve as a flashlight or a siren, they can provide first aid instructions, they can act as a radio, and they can be recharged for many days with car batteries or even hand cranks."
The first line gives the impression that Apple is of the opinion that the greenhouse effect is already affecting the weather and that this will continue to occur with increasing frequency and seriousness. And the last part evokes a gloomy mental picture of the future. You are squatting against a wall in the basement while a storm rages outside. You and your family are embroiled in the small light at the back of your iPhone. You use the device to check emergency weather updates and make contact with loved ones.
The presentation of the company must have worked: the CDP has released its letters for companies on Tuesday and Apple has an A.
Apple was not the only company looking forward to a dystopian future. Also out Bloomberg story: "Bank of America Corp. is worried about flooded homeowners will not pay their mortgage." The Walt Disney Co. is concerned that theme parks are becoming too much for vacationers, while AT & T Inc. fears that hurricanes and forest fires can switch off the transmitter masts Coca-Cola Co. wonders if there will be enough water to make coke. "
Apple did not respond immediately to a request for comment.