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A study this week from the price comparison site Compare the market shows that the rich do not necessarily make the most donations.

The ranking, which divides billionaires' total donations by their net worth, revealed that the average billionaire donated 3.76% of his net worth to a charity. However, many gave less than the 2.2% that the average non-billionaire gives. Among them is Jeff Bezos, the richest person in the world, and Denise Coates, founder of bet 365.

In the United States, Financial Planning, a publication specializing in investment, found ultra-rich American families donated only 1.2% of its assets to a charity in 2017. In the UK, the median amount of donations investing in investable assets is just £ 500 ($ 645) a year, according to the Beacon Collective campaign group.

Most would agree that these percentages are trivial compared to what they might be. Here are six ways to encourage the rich to do more.

1. Influence of peers

"We call it peer influence rather than peer pressure," said Matthew Bowcock, CBE, founder of the Beacon Collaborative, which "exists to encourage and celebrate philanthropy in the UK. "

Bowcock explains that unlike the United States, philanthropy is "fully expected of you and it would be a conversation around the table". "In the United Kingdom, we do not feel that wealth brings with it social obligations."

These cultural conditions could be changed if philanthropists had more opportunities to network and meet other donors.

"If you agree that only one HNWI out of 10 [high net worth individuals] are very engaged. If they each bought a person at the table, we would double the amount of donations, "Bowcock said.

2. Money managers must donate money

If you are inspired by a gift, most wealthy people will ask their advisor what is the best way to proceed. However, many say that these advisers are a bottleneck for philanthropy.

"People get high quality advice from wealth managers," said Susan Wolf Ditkoff Partner and co-head of the Bridgespan Philanthropy Department. "Tthey do not receive the same caliber of advice, data and research on philanthropy ".

These private banks and wealth managers need to stop considering "philanthropic advice as a supplement to something that they see as a fundamental part of their relationship," said Bowcock.

The provision of philanthropic services should be considered as seriously as the investment advice, both agree. For Ditkoff, it's about providing "a steady, high-quality business flow to align with the family. It may be their love of social entrepreneurship or the environment; whatever it is, counselors need to have enough business and knowledge. "

Private banks and wealth managers should identify the interests of donors, be it social entrepreneurship or the environment (Getty)Getty

3. Give together

Sometimes philanthropy needs size to count. To that end, a number of platforms – such as Blue Meridian Partners and The END Fund in the United States – are raising money to boost their cause.

"When this level of private capital comes to the table in an organized and thoughtful way, it captures the attention of other donors and minimizes it", explains Ditkoff.

The END Fund supports research on tropical diseases in Nigeria and other countries of Africa and Asia (© 2016 Bloomberg Finance LP)© 2016 Bloomberg Finance LP

4. Give a deadline to charities

More than 1000 British charities spent less than half of their income on charitable activities, according to a report in 2015 by the True and Fair Foundation.

The anti-Brexit activist, Gina Miller, heads the foundation and wrote the report, which was published appointed by many working in the charity sector. But in November, she said to the FT, "The job of a charity is to fend for yourself. that's it. It's not complicated. "

The idea that charities should only exist to spend their initial endowment is gaining popularity among many donors, according to a report by Coutts, a private bank: "Philanthropists are increasingly debating the relative merits of charitable foundations. that exist in perpetuity and those that have existed for more than two years. Limited life (often referred to as "spend" foundations) "

This follows the example of the Bill & Melinda Gates Foundation, which "will spend all [the Trust’s] resources in the 20 years after the death of Bill and Melinda ".

The Bill & Melinda Gates Foundation will cease to exist after spending all its resources, which it plans to do in the 20 years following the death of Bill and Melinda (AP Photo / Elaine Thompson)

5. Measure donors and donations

Measuring philanthropy can mean different things. For Bowcock is about understanding "why nine out of ten wealthy people do not give in a meaningful way". The Bowcock Collective is currently conducting research to understand exactly why this is so that these causes can be addressed.

For others, it's more about measuring the impact of their donations, says Joanna Walker, CAF Philanthropy's Private Client Manager: "People who make their own wealth think about it very differently (…) People spend their money the same way they do. "

For entrepreneurs, says Walker, "They will want to see this return in their lives. "Just like ROI (return on investment), the performance of charities must be measured.

6. celebrate

"The British are reluctant to make themselves known in philanthropy," Bowcock said. "I think there are a lot of philanthropists who do not want to have their name."

The Sainsbury wing of the National Gallery, London. There should be different ways of celebrating philanthropy than putting a name on a building (photo from In Pictures Ltd./Corbis via Getty Images)Getty

Bowcock believes that philanthropy should be celebrated in different ways rather than having your name stuck in an art gallery. Ask a donor to present a T.V. program about a problem, for example.

Acknowledging the lack of ways to celebrate donations in the UK, the Department of Culture, Media and Sports said that there should be a "more visible public recognition" of philanthropy, including through of the honors system.

The rich of the United Kingdom currently grant about 2 billion pounds ($ 2.6 billion) of the 11 billion pounds ($ 14.1 billion) of all public donations, says the Beacon Collective.

Thanks to such cultural changes, this figure can increase in the UK and around the world. "We think we can double that five-year period," said Bowcock.

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A study this week from the price comparison site Compare the market shows that the rich do not necessarily make the most donations.

The ranking, which divides billionaires' total donations by their net worth, revealed that the average billionaire donated 3.76% of his net worth to a charity. However, many gave less than the 2.2% that the average non-billionaire gives. Among them is Jeff Bezos, the richest person in the world, and Denise Coates, founder of bet 365.

In the United States, Financial Planning, a publication specializing in investment, found ultra-rich American families donated only 1.2% of its assets to a charity in 2017. In the UK, the median amount of donations investing in investable assets is just £ 500 ($ 645) a year, according to the Beacon Collective campaign group.

Most would agree that these percentages are trivial compared to what they might be. Here are six ways to encourage the rich to do more.

1. Influence of peers

"We call it peer influence rather than peer pressure," said Matthew Bowcock, CBE, founder of the Beacon Collaborative, which "exists to encourage and celebrate philanthropy in the UK."

Bowcock explains that unlike the United States, philanthropy is "fully expected of you and it would be a conversation around the table". "In the United Kingdom, we do not feel that wealth brings with it social obligations."

These cultural conditions could be changed if philanthropists had more opportunities to network and meet other donors.

"If you agree that only one HNWI out of 10 [high net worth individuals] are very engaged. If they each bought a person at the table, we would double the amount of donations, "Bowcock said.

2. Money managers must donate money

If you are inspired by a gift, most wealthy people will ask their advisor what is the best way to proceed. However, many say that these advisers are a bottleneck for philanthropy.

"People get high quality advice from wealth managers," says Susan Wolf Ditkoff, Partner and Co-Director of Bridgespan's Philanthropy Department. "They do not receive the same caliber of advice, data and research on philanthropy".

These private banks and wealth managers need to stop considering "philanthropic advice as a supplement to something that they see as a fundamental part of their relationship," said Bowcock.

The provision of philanthropic services should be considered as seriously as the investment advice, both agree. For Ditkoff, it's about providing "a steady, high-quality business flow to align with the family. It may be their love of social entrepreneurship or the environment; whatever it is, counselors need to have enough business and knowledge. "

Private banks and wealth managers should identify the interests of donors, be it social entrepreneurship or the environment (Getty) Getty

3. Give together

Sometimes philanthropy needs size to count. To that end, a number of platforms – such as Blue Meridian Partners and The END Fund in the United States – are raising money to boost their cause.

"When this level of private capital comes to the table in an organized and thoughtful way, it captures the attention of other donors and minimizes it," says Ditkoff.

The END Fund supports research on tropical diseases in Nigeria, as well as in other countries of Africa and Asia (© 2016 Bloomberg Finance LP). © 2016 Bloomberg Finance LP

4. Give a deadline to charities

More than 1,000 UK charities have spent less than half of their income on charitable activities, according to a report in 2015 by the True and Fair Foundation.

The anti-Brexit activist, Gina Miller, heads the foundation and wrote the report, which was published appointed by many working in the charity sector. But in November, she said to the FT, "The job of a charity is to fend for yourself; that's it. It's not complicated. "

The idea that charities should only exist to spend their initial endowment is gaining popularity among many donors, according to a report by Coutts, a private bank: "Philanthropists are increasingly debating the relative merits of charitable foundations. that exist in perpetuity and those that have existed for more than two years. Limited life (often referred to as "spend" foundations) "

This follows the example of the Bill & Melinda Gates Foundation, which "will spend all [the Trust’s] resources in the 20 years after the death of Bill and Melinda ".

The Bill & Melinda Gates Foundation will cease to exist after spending all its resources, which it plans to do in the 20 years following the death of Bill and Melinda (AP Photo / Elaine Thompson)

5. Measure donors and donations

Measuring philanthropy can mean different things. For Bowcock, it is important to understand "why nine out of ten wealthy people do not give in a meaningful way". The Bowcock Collective is currently conducting research to understand exactly why this is so that these causes can be addressed.

For others, it's more about measuring the impact of their donations, says Joanna Walker, CAF Philanthropy's Private Client Manager: "People who create their own wealth think differently. People spend their money the same way they do it. "

For Walker, entrepreneurs will want to see this return in their lives. Just like Return On Investment (ROI), this charitable return must be measured.

6. celebrate

"The British are reluctant to make themselves known in philanthropy," Bowcock said. "I think there are a lot of philanthropists who do not want to have their name."

The Sainsbury wing of the National Gallery, London. There should be different ways of celebrating philanthropy than giving a name to a building (photo from In Pictures Ltd./Corbis via Getty Images) Getty

Bowcock believes that philanthropy should be celebrated in different ways rather than having your name stuck in an art gallery. Ask a donor to present a T.V. program about a problem, for example.

Acknowledging the lack of ways to celebrate donations in the UK, the Department of Culture, Media and Sports said that there should be a "more visible public recognition" of philanthropy, including through of the honors system.

The rich of the United Kingdom currently grant about 2 billion pounds ($ 2.6 billion) of the 11 billion pounds ($ 14.1 billion) of all public donations, says the Beacon Collective.

Thanks to such cultural changes, this figure can increase in the UK and around the world. "We think we can double that five-year period," said Bowcock.