The people who survive (and thrive) in the next recession will be those who build the brand.

I hear that many experts and people who are successful believe that they do not need to create a brand or distribute content because they have already done so. What they do not realize, is that when the economy collapses and money runs out, it is the people who will win who will have spent time building their brand at that time.

And those who will fall will be the experts who thought they did not need to do it.

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Gary Vaynerchuk is president of VaynerX, a modern media and communications holding company, and active CEO of VaynerMedia, a full-service advertising agency serving Fortune 100 clients across the company's four locations.

In addition to VaynerMedia, VaynerX also includes the Gallery Media Group, which hosts the PureWow women's clothing brand and the ONE37pm men's clothing brand. In addition to managing VaynerMedia, Gary is also a partner of the VaynerSports Athlete Representation Agency, the Brand Promoting and Marketing Agency focused on Green Street Cannabis and the application of Resy reservations.

Gary is a member of the Board of Directors and Ad Council and Pencils of Promise. He has been a long-time member of Well of Charity: Water.

Gary is a highly sought-after public speaker, five times best-selling author of The New York Times, as well as a prolific angel investor who invests very early in companies such as Facebook, Twitter, Tumblr, Venmo and Uber.

Gary is currently the subject of DailyVee, an online documentary series that highlights the role of CEO and public figure in today's digital world, as well as the host of The GaryVee Audio Experience, one of the most 100 best podcasts worldwide and host of #AskGaryVee, a question-and-answer program on business and advice that can be found on YouTube and Facebook.

Gary also played as a judge in Apple's first original series, "Planet of the Apps", alongside Gwyneth Paltrow, Jessica Alba and

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